The International Institute for Environment and Development (IIED) was to become Richard’s campaigning home for the next few decades, where he eventually became Executive Director.IIED not only pioneered a joined-up approach to environmental and development issues, but took the position that engaging with industry was paramount to progress.Richard’s strong views on this saw the first in-depth study of the environmental and social impact of the paper industry published in 1996, Towards a Sustainable Paper Cycle.