Solitaire Townsend co-founded Futerra, the leading sustainable development communications agency, working with big brands, charities and governments to make sustainable development so desirable it becomes normal.
Solitaire advises global brands including Danone, Greenpeace, Mondelēz International, Kingfisher and the United Nations on making green messages great. She is passionate (and occasionally argumentative) about the need to make sustainability desirable rather than doom-laden. As she says "selling sustainability isn't like selling a new brand of soap, it's like persuading people to use soap in the first place."
Solitaire was named Ethical Entrepreneur of the Year 2008, is Chair of the UK Green Energy Scheme, and is a London Leader for Sustainability. She speaks regularly on sustainability communications for national media and international platforms including MIT, Global Reporting Initiative and TEDx.